Case Study · Directory · USA
Halal Food Directory: traffic from a standing start.
A USA halal food directory came to us wanting one thing: organic Google traffic. We ran a full SEO audit and began fixing the on-page SEO across every parameter, and the search numbers started climbing from zero.
20.2K clicks in 3 months, up from 6.36KThe challenge
A useful directory that Google was not sending traffic to.
The client had built a genuinely useful halal food directory for the USA, but it was not earning search traffic. Pages were not structured the way Google needs to understand and rank them, and the on-page fundamentals, titles, headings, metadata, internal linking and schema, were incomplete or missing across the site.
The work
Audit first, then fix every on-page parameter.
We started with a full SEO audit to find exactly what was holding the directory back, then worked through the fixes methodically: title tags and meta descriptions, heading structure, internal linking between listings and categories, schema markup, crawlability and indexation. As the fixes went live, Google surfaced the directory for far more of its target searches, roughly tripling clicks quarter over quarter, from about 6,360 to 20,200, with impressions climbing past half a million.
The result
20.2K clicks in three months.
Quarter over quarter the directory roughly tripled its organic clicks, from about 6.36K to 20.2K, on more than half a million impressions, as the on-page work compounded. The audit-then-fix approach gave the client a site Google could finally read, rank and send real traffic to.
It is the same on-page discipline we apply to garage door websites: get the fundamentals right, and the traffic follows. Want an audit of your site?
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