Case Study · Directory · USA
Halal Food Directory: traffic from a standing start.
A USA halal food directory came to us wanting one thing: organic Google traffic. We ran a full SEO audit and began fixing the on-page SEO across every parameter, and the search numbers started climbing from zero.
20.2K clicks in 3 months, up from 6.36KThe challenge
A useful directory that Google was not sending traffic to.
The client had built a genuinely useful halal food directory for the USA, but it was not earning search traffic. Pages were not structured the way Google needs to understand and rank them, and the on-page fundamentals, titles, headings, metadata, internal linking and schema, were incomplete or missing across the site.
The work
Audit first, then fix every on-page parameter.
We started with a full SEO audit to find exactly what was holding the directory back, then worked through the fixes methodically: title tags and meta descriptions, heading structure, internal linking between listings and categories, schema markup, crawlability and indexation. As the fixes went live, Google surfaced the directory for far more of its target searches, roughly tripling clicks quarter over quarter, from about 6,360 to 20,200, with impressions climbing past half a million.
The details
What the audit fixed.
The directory had genuinely useful content, but Google could not make sense of it. Our audit found the classic pattern of a site built fast and never tuned: thin titles, missing meta descriptions, no schema, and pages that competed with each other for the same searches.
Titles and meta, rewritten at scale. Every important page got a unique, keyword-led title and a meta description written to earn the click. Duplicates were eliminated so each page had one clear job in search results.
Schema added. We implemented the right structured data so Google could read the directory's listings, breadcrumbs, and organization details directly instead of guessing from the layout.
Internal linking and cannibalization cleanup. Related pages were linked into clear clusters, and overlapping pages were consolidated or differentiated, so the site's authority stopped splitting across near-duplicates.
Search Console monitoring. With the fixes live, we tracked impressions, clicks, and average position weekly. The 20.2K clicks in three months came from compounding small wins: better titles lifting click-through, schema improving eligibility, and cleaner structure letting Google crawl deeper.
The result
20.2K clicks in three months.
Quarter over quarter the directory roughly tripled its organic clicks, from about 6.36K to 20.2K, on more than half a million impressions, as the on-page work compounded. The audit-then-fix approach gave the client a site Google could finally read, rank and send real traffic to.
It is the same on-page discipline we apply to garage door websites: get the fundamentals right, and the traffic follows. Want an audit of your site?
Get the on-page fundamentals right.
Start with a free ranking audit for your local business.
Get started free