Most restaurant owners have never had a real Google Business Profile audit. They have had a glance: someone looked at the profile for two minutes and said “looks fine.” Meanwhile the restaurant sits outside the Map Pack while a competitor with worse food takes the orders. A proper Google Business Profile audit inspects 47 individual points across seven groups. Here is what we check, and why each group moves your ranking.
Group 1: Business information (9 points)
Name, primary and secondary categories, description, hours including holiday hours, phone, website link, and attributes. The most common failures: a keyword-stuffed business name (against policy and a suspension risk), the wrong primary category, and hours that do not match the website. Each one quietly caps visibility.
Group 2: Menu and products (6 points)
Menu completeness, pricing, sections, and product listings. A blank menu is a blank first impression in search results. We check that every section is present, prices are current, and signature dishes have photos attached.
Group 3: Photos and video (7 points)
Photo count, recency, quality mix (exterior, interior, dishes, team), cover photo selection, and video presence. Profiles with 30+ recent, appetizing photos dramatically outperform thin ones on clicks, calls, and direction requests.
Group 4: Reviews and reputation (8 points)
Total count, average rating, review velocity over 90 days, reply rate and reply quality, and negative review handling. Reviews are the single biggest prominence signal. A restaurant gaining 8 reviews a month outranks one with a higher rating but zero new reviews.
Group 5: Posts and activity (5 points)
Post frequency, recency, content mix (offers, events, updates), and CTA usage. A profile with no posts in 90 days looks abandoned to Google and to diners.
Group 6: Q&A and messaging (5 points)
Unanswered questions, owner-seeded FAQs, messaging enabled or not, and response time. Unanswered questions get answered by strangers; we make sure the owner answers first.
Group 7: Links, booking, and NAP (7 points)
Order and reservation links pointing to your own checkout (not a delivery app), menu link accuracy, and name-address-phone consistency against your website and top citations.
What you get from our $75 audit
Every point above, scored and ranked by impact on your Map Pack position, delivered as a written report with exact fixes. No retainer required to see it. If you want us to implement the fixes, the audit fee is credited against the work.
Frequently asked questions
How long does a Google Business Profile audit take?
We deliver the full 47-point report within 3 business days of getting profile access.
Will the audit tell me why my competitor outranks me?
Yes. We benchmark your profile against the top three Map Pack competitors on the signals that matter: categories, review velocity, photo volume, and post activity.
Is the $75 audit really one-time?
Yes. One profile, one fixed fee, no subscription. It is credited in full if you hire us to fix what it finds.
Stop guessing what is wrong with your profile. Order the $75 GBP audit and get the full 47-point report.